Responsiblities
Develop and manage digital marketing campaigns
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments
Work on SEO of the website pages
Promote the company’s product and services in the digital space
Create and execute email-based marketing campaigns
Content designing
Compile performances report using Google Analytics program
Contribute to the company’s blog for on-page and off-page optimization
Conduct keyword research according to the latest keyword research strategies
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Brainstorm new and creative growth strategies
Requirements
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
SkillsAdobe Photoshop, Google Analytics, Digital Marketing, Google AdWords, Search Engine Optimization, Creative Writing and Adobe After Effects