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FIVE THINGS TO DO EFFECTIVE SEO
FIVE THINGS TO DO EFFECTIVE SEO, In this post I outline the four main areas you should focus on with your SEO. , SEO is actually pretty simple at a strategic level. but you have to be smart so as to understand these strategies, lets start
The four key areas of SEO that site owners need to consider are:
- TECH SEO: How content can be crawled and indexed.
- CONTENT SEO: Having the best SOLUTION to a PROBLEM.
- ON SITE SEO: Optimization of Content
- OFF SITE SEO: Building authority to ensure Google Rank your site
1. TECH SEO
Ensuring that a search engine can read content and explore your site. The main areas to consider
- Crawl search engine explore your site?
- Index which pages the search engine should index and return?
- Mobile site adapt for mobile users?
- Speed. Fast page load times are a crucial factor.
- Tech. Are you using search engine-friendly tech or CMS for your website?
- Hierarchy. How is your content structured on your website?
Much of what is considered “technical SEO” here is actually part of your website design and development. The trick is to ensure your developer understands the interplay between website design, development and SEO and how to build a blisteringly fast and mobile-optimized site.
2. ON SITE SEO
website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.
Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward. The main areas to focus on here are:
- KEYWORD RESERCH. Understand your target audience.
- DESCRIPTIVE URLs. Ensure each URL is simple and descriptive.
- PAGE TITTLES. Use keywords naturally within the page title.
- META DESCRIPTIONS. Craft meta descriptions like they were ad copy to drive clicks.
- CONTENT OPT. Sensibly use keywords and variations in your page copy.
- USER EXPERIENCE (UX). Ensure your site is a joy to use and navigate.
- CALL TO ACTION. Make it easy for your users to know what to do next.
- STRUCTURED DATA . Tap into the latest SERP features to improve click-through rates.
When optimizing your site, take time to consider your customers. If you are a local business, then local SEO is more important, and your address and location become crucial optimization points.
With solid technical SEO in place, layering your on-page optimization is straightforward. Use tools like Screaming Frog to crawl and identify weaknesses and methodically work through your pages.
3. WEB CONTENTS
Your content tells what you do, why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
- MARKETING CONTENTS. Content that helps position you as an expert,
It’s really important to realize that SEO is important for all of these kinds of content, but it is often only really considered for service-type content. SEO is often forgotten when it comes to credibility content like reviews, testimonials and case studies.
As a simple example, . In this case, having a well-optimized case study showing renovation work great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Win-win.
Ensure you optimize all of your marketing content, including case studies, portfolio entries and testimonials — not just the obvious service pages.
A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience. And this generally has the best ROI, as there is no cost per click — so you are scaling your marketing without directly scaling your costs. This kind of SEO strategy is not right for every business, but when it is a good fit, it’s almost unbeatable
OFF SITE SEO
It really is important here to get your link philosophy dialed in before you start, as this can truly make or break your link-building efforts. While link building is a deep topic that we can’t cover in depth here, if you can at least develop a positive link-building philosophy, you are already ahead of the majority of your competition.
The best way I have ever seen to describe the right link-building mindset was penned by the late, great Eric Ward: “Connect what should be connected.”
This philosophy is beautiful in its simplicity, and it serves to correct the “more, more, more” mentality of link building. We only want links from relevant sources. Often, this means that in order to scale our link-building efforts beyond the obvious tactics, we need to create something that deserves links. You have links where it makes sense for you to have links. Simple.
Wikipedia has millions of links, yet I am pretty sure they have never done any link building. This is because they have reams of useful content that gets linked. These are real, natural links that enrich the linking page, provide further context and serve as the real connective tissue of this hyperlinked world we live in.
This kind of natural link should be the backbone of your link-building efforts. This may mean you have to revisit the content on your site and create something of value first, but if you can nail that, then you are half way home.
Any safe, scalable link-building strategy should be built on this mindset.
Key takeaways here:
- Make sure you are building the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm.
- Ensure you have content that deserves to rank and deserves to be linked to.
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