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Important SEO Tips You Need to Know, A lot has changed in the world of search engine optimization.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Important SEO Tips You Need to Know
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO tips that’ll lead to results?
Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.
In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.
I’m sure you can relate to that. Important SEO Tips You Need to Know
That’s never a good experience but it’s the kiss of death in today’s marketplace.
A slow page can frustrate the user experience and ultimately discourage people from buying your product.
Data from Strange Loop shows that a mere 1-second delay in page load time can yield a whopping 7% loss in conversions.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.
Link to other relevant content.
says Brian Clark,
To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy. I like out to tons of high-quality sites and sources, including my direct competition. Why? Because it helps you, my reader.
According to Rand Fishkin,
Web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.
Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.
Unique & Relevant Meta Descriptions
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
Readable & meaningful URLs only.
If users can’t read or understand your URL, then search engines may be confused as well.
Just check out the URL of this article.
Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
https://www.entrepreneur.com/article/272531
Remember, search engines follow search users.
Brian Clark once said that Google bots are like infants who need to be spoon-fed regularly. And, he’s right.
Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.
Brian Dean’s structure is what people should be doing and what I ended up doing as well. He ensures that only 2-4 words are included in any URL.
This makes the URL memorable to the user, search engine-friendly, and easy to type. Copyblogger does the same thing:
Social signals.
Important SEO Tips You Need to Know, Social media is an integral part of SEO strategy and search signals are important. You’ve got to focus on increasing yours.
It’s true that Google hasn’t added social signals into their ranking algorithm factors, but I’ve personally seen that social signals do impact search engine rankings.
Don’t believe me?
Well, several case studies have proven the impact of social shares, likes, tweets, and pins on search engine rankings.
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page 1 of Google due to social media.
If you want to get more social signals, the rules haven’t changed. Here’s the summary:
- Create useful content that’s share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
… And so much more. Social media is at your disposal. Use it, and use it well.
Keywords in your images.
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
Keywords.
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
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